Web Analytics Basics

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Image – Web Analytics Basics

Web Analytics Basics is the measurement, collection, analysis, and reporting of web data. Improve your marketing by leveraging web analytics by knowing what it is? and how it can impact your online business? Its main purpose is to understand and optimize web usage. Quantify values to your site and with free tools such as Google Analytics gain insightful and actionable information. Know how to set up the GA tracking code, customize business goals, and measure bounce rates, track acquisitions & so on. Find out which web pages convert well. It represents a systematic study of trending online and offline patterns, gather, report, and break down site information. It is done to analyze and optimize your site performance and web traffic. Customer behavior is key to optimizing a website for conversion metrics. Track your audience by establishing a system of monitoring your websites. Evaluate user behavior and take action in areas where improvement is needed.

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Influencer Marketing

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Image – Influencer Marketing

In Influencer Marketing, a celebrity or an authority in an industry-specific connects with your company and lends credibility to your services, brand, or product. As the celebrity or athlete is famous, their association with your brand makes it even more popular and targets a broader audience within the marketplace. The appreciation, followers have for their Influencer gets passed on to the brand. The channels used for Influencer Marketing to engage brands are eMails, Websites, Social media, Events, Phonebook, Referral Marketing, etc. Define common goals such as Social Reach & Relevance and CTA Direct Response Marketing. Get valuable ROI from your campaigns by making choices for the right ambassador to represent your brand. Measure the success of your Influencer Marketing Campaigns by defining Metrics & KPIs.

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Build a business website

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Image – Build a business website

Build a business website for your clients and make money online. The essential tools for setting up a website include HTML & CSS. Create, edit, and publish your webpages using a WYSIWYG web editor. Upload your files to your website using free FTP software such as FileZilla. Familiarize with the visual aspects of your website by understanding images & videos, text & color, etc. Obtain PLR Content and create and publish your free eBook. Use Google Search Console to index your web pages. Build your business using Social Media Channels such as Facebook, Twitter, Pinterest, etc. Set up Google Analytics and claim your Google My Business page. Use Autoresponders to generate leads and capture emails to build a mailing list. Generate traffic to your website. Monetize your websites using PPC Ads – Google Ads & Bing, YouTube, Affiliate Marketing.

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Freelance Digital Marketing

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Image – Freelance Digital Marketing

Freelance Digital Marketing requires mastery of essential skills. Lay the foundation by getting started as a freelancer or set up your own agency with a team of professionals. Learn about the basics by setting up a budget, time management, pricing your services, and invoicing. You will need a contract whilst communicating with your customers and create proposals. Build trust by using testimonials and case studies. Find customers online on freelance platforms eg UpWork, Freelancer, People Per Hour, etc. Handle difficult customers and at times you may have to diplomatically decline offers. Sell yourself as a freelancer by targeting and messaging your clients. Chalk out your daily activities to follow leads and find clients. Use CRM and follow best practices. Seek promoters and get referrals for your freelancing business. Freelancers in digital marketing provide consultancy on their own T&C. Head your own business and develop your own branding.

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Getting Started With Fiverr

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Image – Getting Started With Fiverr

Getting Started With Fiverr freelancing platform to work and make money online. Create a Fiverr seller account by going to https://www.fiverr.com/. There is no fee to join. Offer a service or a Gig to earn $5 or more each time you work for someone and get paid online. Become a top Fiverr seller by developing the most in-demand skills. Increase your Fiverr revenue, reviews, customer satisfaction, etc.through research and discover Gigs that sell the best. Set up your Gig and optimize your profile plus Gig listings to attract maximum traffic. Achieve your goal and build a lucrative income with Fiverr. It could take time to make remarkable earnings as you will be competing with top sellers. Target your audience as Fiverr is the world’s largest marketplace for digital services. Digital services include Digital Marketing, Internet Marketers, Virtual Assistants, Web Designers, Graphic Designers, Writers, Editors, Voice Overs, and Freelancers.

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Google Blogger

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Image -Google Blogger

Blogspot or Google Blogger is a free tool to create and promote your blog posts for newbies. Blogs can be professional or personal. To create a new blog post add a title and address. The address by default will be with the extension blogspot.com. Gmail account is mandatory. The platform provides a setup to start configuring your new blog without much technical knowledge. With a single account, you can create multiple blogs. The tool provides you a set of templates for use. The build-in tool dashboard allows for customization of templates, background color, layout, adjustment of blog widths, etc. Create and Include pages to your blog such as contact, about, privacy, etc. Add a logo to your blog and add or remove gadgets. Monetize your blog by displaying ads using Google Adsense. Get paid by Google every time your visitor views and clicks on the ads.

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Adsense Auto Ads

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Image – Adsense Auto Ads

Set up Adsense Auto Ads. Select the type of Ads you would like to turn on for your site. Google then automatically starts serving Ads on your site that optimizes for UX and revenues. Create a URL group for domains, subdomains, site sections, etc. Using Advanced settings implement different ad settings on various parts of your site. The URL setting allows the placement of in-feed Ads on URL/videos but not on URL/stores. In the ‘Adsense Auto Ads preview’ tool see where the Ads are displayed on desktop and mobile devices. View the Auto Ads under the site setting and note that it is turned ‘On’. You have the option of allowing Google to optimize Auto ad units. Find out Ad Formats that are displayed on your site and the option of deleting them. Ad load feature can control the number of Ads shown on your site. Through Page exclusions, restrict serving Ads on particular pages of your website.

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All in One SEO Pack

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Image – All In One SEO Pack

Install the ‘All in One SEO Pack’ plugin and activate it. Boost your online SEO presence by optimizing your site with the ‘All in One SEO Pack’. Consider keyword strategies and add SEO and Social Media info to posts and pages. Create XML sitemaps with this plugin. It provides an easy way for search robots to investigate your website. This SEO WordPress plugin informs search engines whenever you publish new content. Integrate with WooCommerce and incorporate eCommerce microdata functionality for display on SERPs. Automatically generate metatags. Moreover, it supports Google Analytics, WordPress AMP Plugin install, and can redirect errors in Google Search Console. It has its own built-in API and includes tweaks to WordPress Performance. Avoid confusion with categories and tags. Construct an import file that can be reused and import SEO content.

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Amazon Affiliate Marketing

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Image – Amazon Affiliate Marketing

Amazon is the world’s largest eCommerce website. In India, you would need a website to apply and a pan card to get paid. In Amazon Affiliate Marketing, three parties are involved. They are the Merchant, Amazon Affiliate Network, and your website. The Process of Amazon Affiliate Marketing is to first conduct niche research. Find out a low competition and profitable niche. Next would be to do keyword research. Then start out with a website for the select niche and write articles on your niche. Sign up for an ‘affiliate-program.amazon.in’ account. Once approved go through their website and create links to specific products on your site. Widgets can also be embedded on your site. Amazon’s massive data and optimization make it possible for the vast majority of affiliate website users to end up buying from them. Check the Amazon T&Cs and privacy policy and follow the rules for not getting banned.

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Affiliate Marketing

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Image – Affiliate Marketing

Affiliate marketing is the most productive way in relation to cost for marketing of goods and services to grow your business. Affiliate marketing recruits third parties to direct sales to their business through a network of marketers. To rope in affiliate use different recruiting methods and program structures. Affiliates are referred to as the extended arm of your business. Know about the concepts and the compensation methods for affiliates. In Affiliate Marketing the advertisers or merchants can reward affiliates when they bring visitors to their websites with their efforts. Affiliates get paid for all their marketing and branding efforts only after the sale of products or services. In Affiliate marketing, Merchants design affiliate compliant programs by writing description and terms and conditions. Communicate with affiliates as they join the program and optimize.

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