Introduction to HTML

Image~Introduction to HTML
Image~Introduction to HTML

HTML is Hyper Text Mark-up Language. Physicist Berners-Lee created it in late 1991. The most widely used language for the development of web pages is HTML. HTML will allow you to have an understanding of how the Web works so that your designs will be effective. To start learning HTML, you will require a Text Editor. For windows, Notepad++ provides syntax highlighting features. On a Mac, find TextEdit, and if you require syntax highlighting features then opt for Text Wrangler. For Linux users there is Gedit. This introduction to HTML familiarizes with the markup language and webpage design. Style HTML with CSS to enhance the look of your webpage. With HTML, section pages, and format content using div, article, and nav elements. Display images, create lists, and add links to downloadable content and other web pages in an HTML document.

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What is Artificial Intelligence?

 Image-What is Artificial Intelligence?
Image-What is Artificial Intelligence?

Artificial Intelligence is an extensive branch of Computer Science. The goal of creating expert systems that can function intelligently and independently implementing human intelligence in machines answers the query ”What is Artificial Intelligence?” In Digital Marketing predict your users’ action using customer data, machine learning, etc. AI can handle large amounts of data allowing digital marketers to segment audiences and better perform online campaigns. After determining your target audience create a personal experience for these users. Serve customized content after consuming data from the web, social media platforms, and emails to boost ROI. Use AI in your digital marketing campaigns to understand your customers by forecasting trends & sales, chatbots and speech recognition, lead and content generation, dynamic pricing to rope in customers, and AI-advertising for automating ‘sell’ and ‘buy’ online advertisements. Leverage AI applications by integrating it into your workflows and transform the way digital marketing works.

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Readability Analysis

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Image-Readability Analysis

By and large Readability Analysis makes content more readable. So use shorter words and shorter sentences. Grammarly is available both as a browser extension for Chrome and Firefox or an App and improves Grammer and Spelling. This App is available both for free and at a premium. Thus a Readability Score is a number indicating how easy it will be to read a piece of text. In brief, the Readability Checker calculates the number of sentences, words, syllables, and characters in the text. Hence, use more active voice and transition words in your sentences. Generally speaking, transition words act as bridges that connect the ideas in your content. Therefore Readability formulas anticipate the difficulty level of text by analyzing text passages. Thus it measures average word length and sentence length and provides a grade-level score. Background color, writing, typography & hierarchy make content readable and legible for enhancing UX.

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What Is Link Building in SEO?

Image - What Is Link Building in SEO?
Image – What Is Link Building in SEO?

After all, what is link building for SEO? It is the process of getting other websites to link to your website with the aim of increasing the website’s authority and gaining referral traffic. Quality links come from high-quality sites. Links are of three types – Internal, Outbound, and Inbound Links. Internal Links send users from one page to another on your site. Outbound Links send users to other websites. Inbound links, users are directed to your site from other websites. A natural link is a type of backlink when other sites point to your content. A manual link is gained by contacting other websites with a request to point to your site. Created links can be generated by adding backlinks on forums and comment sections. Natural links materialize organically whereas unnatural links are paid for. There are also good links and bad links that depend on local or international SEO.

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Mobile Marketing

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Image-Mobile Marketing

Mobile Marketing is about marketing that is carried on with mobile devices such as smartphones, tablets, etc. Design your mobile website and landing pages for customer engagement. Make your content readable and optimize images for the mobile view. AMP (accelerated mobile pages) offer faster mobile pages and with readable content provide a smoother UX. Target your mobile customers by making ready details for your web presence that relate to your website and social media. Run an SMS campaign with the objective of ‘data capture’. Target your mobile audience and reach out to them through text messages. Use the captured subscribers data to create and manage a database of your customers. Use mobile devices as a part of your campaign for promoting product awareness and induce customers to subscribe or buy services or products. Target mobile devices with ads and manage pop-ups and social mobile ads. Optimize mobile SEO and increase CTR.

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GIMP Introduction

Image: GIMP: Introduction
Image – GIMP Introduction

GIMP is an open-source image editor for Windows, Linux, and Mac. Download GIMP (free) and get started with the navigation of the interface. In GIMP Introduction, get conversant with the interface which consists of a Toolbox, Image Window, and a Doc Window. Choose between the two modes either single-window mode or the separated view. The Toolbox contains a set of icons for selecting tools and can include foreground and background colors, brush, gradient. The Image Window is for drawing & editing. In the Doc Window or Layer Option, the toolbar list all functions such as setting layers, paths, and more. Create and save documents and adjust canvas. Work with colors, filters & text, and enhance photos. To increase the pace of your workflow and utilize the potential of GIMP to the fullest extent, familiarize yourself with the keyboard shortcuts. Print documents and export images for the web.

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Google Adword Basics

 Image-Google AdWord Basics
Image-Google AdWord Basics

In Google Adword Basics, quality score affects both how much you pay? and the performance of your ads. Setup up a new campaign and give a name to your campaign. Choose the type of campaign you want. Choose the network for your ads to be displayed on. By default, Google Ads will display on all mobile platforms and tablets. Target a location where you want your ads to display. For other countries included in location pick the language you want from the options. Decide the bid strategy you want to follow. Pay a fixed amount per click, or let Google auto-bid do it for you. Ad Extensions are snippets of information about your business that you choose to add to your text ads. The two categories are Automatic and Manual Ad Extensions. The Ad Group name has to be relevant to the campaign you create.

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Optimize Images for Web

Image - Optimize images for web
Image – Optimize images for web

To optimize images for web many tools and programs are available both free and paid. Photo editing software such as GIMP (free) or Photoshop (paid) etc allows you to do your own optimization. Tools such as Optimzilla (free) or kraken.io (free & paid version) etc do the work for you. With optimized images for web, one has to strike a balance between quality and compression. The higher the quality, the lower is the loading of images on the web because of the file size. Find out what works and what does not when it comes to vectors versus raster images. Optimize images for retina displays and learn about the different file formats JPG, PNG, GIF, etc. Compression is of two types. Lossy compression compresses data in the image file. Lossless compression removes data permanently. They allow you to choose the file format you would want to use for your image.

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Content Marketing Techniques

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Image – Content Marketing Techniques

The onus of your content marketing techniques should be on establishing and enduring a trustworthy relationship with customers. Achieve content marketing goals through engagement, sales, traffic, and seamless UX. Identify your audience and build your content around your brand. Devise content marketing strategies that lend credibility and visibility to your brand. Content Marketing best practices are for integrating email newsletters to remain connected with your audience. Users prefer nicely written curated content in their inbox. Customize your emails by writing enticing subject lines and a CTA that go well with your prospects, combine social media for sharing, and be consistent for growing your list. Optimize content for organic search and promote your endeavors across paid advertising, SMS & email campaigns, mobile app development, etc. Use a content calendar to track the performance of your campaigns by creating a content plan, selection of content types, designing, writing, and editing of content.

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Email Marketing

  Image - Email Marketing
Image – Email Marketing

Email Marketing is the process of capturing email addresses of prospects to promote content, services, or products with the intention of building a customer relationship. In other words, email marketing in a broader sense is posting an electronic automated commercial message, to a random or loyal customer audience for strengthening the buyer-seller relationship using promotional content with the sole purpose of generating leads, sales, and engagement with your business. A/B test emails on mobile and desktop devices and pinpoint metrics by finding out the types of emails users usually respond to. Employ strategies and retarget your prospects with market automation. Run a marketing campaign using a free tool such as MailChimp to nurture sales leads, draft emails for your prospect as they journey through various stages of the sales funnel. Drive traffic to your website, build up your list, and engage with the audience to boost your business.
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