Content Marketing Techniques

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Image – Content Marketing Techniques

The onus of your content marketing techniques should be on establishing and enduring a trustworthy relationship with customers. Achieve content marketing goals through engagement, sales, traffic, and seamless UX. Identify your audience and build your content around your brand. Devise content marketing strategies that lend credibility and visibility to your brand. Content Marketing best practices are for integrating email newsletters to remain connected with your audience. Users prefer nicely written curated content in their inbox. Customize your emails by writing enticing subject lines and a CTA that go well with your prospects, combine social media for sharing, and be consistent for growing your list. Optimize content for organic search and promote your endeavors across paid advertising, SMS & email campaigns, mobile app development, etc. Use a content calendar to track the performance of your campaigns by creating a content plan, selection of content types, designing, writing, and editing of content.

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Email Marketing

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Image – Email Marketing

Email Marketing is the process of capturing email addresses of prospects to promote content, services, or products with the intention of building a customer relationship. In other words, email marketing in a broader sense is posting an electronic automated commercial message, to a random or loyal customer audience for strengthening the buyer-seller relationship using promotional content with the sole purpose of generating leads, sales, and engagement with your business. A/B test emails on mobile and desktop devices and pinpoint metrics by finding out the types of emails users usually respond to. Employ strategies and retarget your prospects with market automation. Run a marketing campaign using a free tool such as MailChimp to nurture sales leads, draft emails for your prospect as they journey through various stages of the sales funnel. Drive traffic to your website, build up your list, and engage with the audience to boost your business.

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Digital Marketing Fundamentals

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Image – Digital Marketing Fundamentals

Digital Marketing Fundamentals is a wide term describing a set of marketing processes consisting of all available digital channels such as websites, email marketing, social media platforms, SEO, PPC, etc. to promote services or a product with the purpose of building a digital brand. Applied to political campaigns, digital marketing can be easy to manage, data-driven, cost-effective that is crucial for any election campaigning. For both brands and poll candidates, all activities are designed for catching the audience, connecting with the target viewers, and closing on them. Online marketing or Internet Marketing, is the online promotion of goods and services and is closely associated with online advertising. Messages are transmitted by the business on the internet for its target audience.

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Web Analytics Basics

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Image – Web Analytics Basics

Web Analytics Basics is the measurement, collection, analysis, and reporting of web data. Improve your marketing by leveraging web analytics by knowing what it is? and how it stands to influence your online business? Its main purpose is to understand and optimize web usage. Quantify values to your site and with free tools such as Google Analytics gain insightful and actionable information. Know how to set up the GA tracking code, customize business goals, and measure bounce rates, track acquisitions & so on. Find out which web pages convert well. It is a methodical study of trending online and offline patterns. It is done to analyze and optimize your site performance and web traffic. Customer behavior is the answer to optimize a website for conversion metrics. Track your audience by establishing a system of monitoring your websites. Evaluate user behavior and take action in areas where improvement is needed.

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Influencer Marketing

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Image – Influencer Marketing

In Influencer Marketing, a celebrity or an authority in an industry-specific connects with your company and lends credibility to your services, brand, or product. As the celebrity or athlete is famous, their association with your brand makes it even more popular and targets a broader audience within the marketplace. The appreciation, followers have for their Influencer gets passed on to the brand. The channels used for Influencer Marketing to engage brands are eMails, Websites, Social media, Events, Phonebook, Referral Marketing, etc. Define common goals such as Social Reach & Relevance and CTA Direct Response Marketing. Get valuable ROI from your campaigns by making choices for the right ambassador to represent your brand. Measure the success of your Influencer Marketing Campaigns by defining Metrics & KPIs.

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Build a business website

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Image – Build a business website

Build a business website for your clients and make money online. The essential tools for setting up a website include HTML & CSS. Create, edit, and publish your webpages using a WYSIWYG web editor. Upload your files to your website using free FTP software such as FileZilla. Familiarize with the visual aspects of your website by understanding images & videos, text & color, etc. Obtain PLR Content and create and publish your free eBook. Use Google Search Console to index your web pages. Build your business using Social Media Channels such as Facebook, Twitter, Pinterest, etc. Set up Google Analytics and claim your Google My Business page. Use Autoresponders to generate leads and capture emails to build a mailing list. Generate traffic to your website. Monetize your websites using PPC Ads – Google Ads & Bing, YouTube, Affiliate Marketing.

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Freelance Digital Marketing

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Image – Freelance Digital Marketing

Freelance Digital Marketing requires mastery of essential skills. Lay the foundation by getting started as a freelancer or set up your own agency with a team of professionals. Learn about the basics by setting up a budget, time management, pricing your services, and invoicing. You will need a contract whilst communicating with your customers and create proposals. Build trust by using testimonials and case studies. Find customers online on freelance platforms eg UpWork, Freelancer, People Per Hour, etc. Handle difficult customers and at times you may have to diplomatically decline offers. Sell yourself as a freelancer by targeting and messaging your clients. Chalk out your daily activities to follow leads and find clients. Use CRM and follow best practices. Seek promoters and get referrals for your freelancing business. Freelancers in digital marketing provide consultancy on their own T&C. Head your own business and develop your own branding.

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Getting Started With Fiverr

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Image – Getting Started With Fiverr

Getting Started With Fiverr freelancing platform to work and make money online. Create a Fiverr seller account by going to There is no fee to join. Offer a service or a Gig to earn $5 or more each time you work for someone and get paid online. Become a top Fiverr seller by developing the most in-demand skills. Increase your Fiverr revenue, reviews, customer satisfaction, etc.through research and discover Gigs that sell the best. Set up your Gig and optimize your profile plus Gig listings to attract maximum traffic. Achieve your goal and build a lucrative income with Fiverr. It could take time to make remarkable earnings as you will be competing with top sellers. Target your audience as Fiverr is the world’s largest marketplace for digital services. Digital services include Digital Marketing, Internet Marketers, Virtual Assistants, Web Designers, Graphic Designers, Writers, Editors, Voice Overs, and Freelancers.

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Google Blogger

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Image -Google Blogger

Blogspot or Google Blogger is a free tool to create and promote your blog posts for newbies. Blogs can be professional or personal. To create a new blog post add a title and address. The address by default will be with the extension Gmail account is mandatory. The platform provides a setup to start configuring your new blog without much technical knowledge. With a single account, you can create multiple blogs. The tool provides you a set of templates for use. The build-in tool dashboard allows for customization of templates, background color, layout, adjustment of blog widths, etc. Create and Include pages to your blog such as contact, about, privacy, etc. Add a logo to your blog and add or remove gadgets. Monetize your blog by displaying ads using Google Adsense. Get paid by Google every time your visitor views and clicks on the ads.

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Adsense Auto Ads

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Image – Adsense Auto Ads

Set up Adsense Auto Ads. Select the type of Ads you would like to turn on for your site. Google then automatically starts serving Ads on your site that optimizes for UX and revenues. Create a URL group for domains, subdomains, site sections, etc. Using Advanced settings implement different ad settings on various parts of your site. The URL setting allows the placement of in-feed Ads on URL/videos but not on URL/stores. In the ‘Adsense Auto Ads preview’ tool see where the Ads are displayed on desktop and mobile devices. View the Auto Ads under the site setting and note that it is turned ‘On’. You have the option of allowing Google to optimize Auto ad units. Find out Ad Formats that are displayed on your site and the option of deleting them. Ad load feature can control the number of Ads shown on your site. Through Page exclusions, restrict serving Ads on particular pages of your website.

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