The onus of your content marketing techniques should be on establishing and enduring a trustworthy relationship with customers. Achieve content marketing goals through engagement, sales, traffic, and seamless UX. Identify your audience and build your content around your brand. Devise content marketing strategies that lend credibility and visibility to your brand. Content Marketing best practices are for integrating email newsletters to remain connected with your audience. Users prefer nicely written curated content in their inbox. Customize your emails by writing enticing subject lines and a CTA that go well with your prospects, combine social media for sharing, and be consistent for growing your list. Optimize content for organic search and promote your endeavors across paid advertising, SMS & email campaigns, mobile app development, etc. Use a content calendar to track the performance of your campaigns by creating a content plan, selection of content types, designing, writing, and editing of content.
What is Content Marketing Techniques?
Content marketing techniques is all about creating relevant information, your target audience is passionate about and connects with the market in a meaningful way, that moves them to engage and stick with your content.
Content marketing definition wiki: “Content marketing is a form of marketing concentrated on creating, publishing, and distributing content for the online target audience used by businesses to:
- Generate leads by attracting attention
- Generate online sales
- Grow brand credibility and awareness
- Expand its customer base
- Engage with online target users”
Building a good story and creating great content requires answers to queries such as-
- Define the goals of your content. Does your content strategy match the purpose of your goal?
- Why is the specific type of content being created?
- What do you want your content to achieve?
- Who is the customer that needs to be identified and targeted?
Content Creation Social Media
Content creation has to be unique and original representative of your brand with a social media campaign. Design microcontent and circulate in social media channels with the aim of engaging social media followers and fans.
How To Create Content For Social Media Channels?
-Pinpoint what makes your brand stand out
-What type of content your target audience likes?
-Develop a content strategy aligned with the likes of your audience and ensure goals are in line to customer expectations.
Content Marketing Techniques: Infographics
Infographics: 4 Steps to Content Marketing
2-Content Management & Optimization
3-Content Marketing Strategy
4-Marketing- Online & Influencer Marketing
Content Marketing Types
Website Content– is specific to the relevant target audience and can contain text, images, video, and audio files for a satisfying UX. It is content that keeps visitors returning back to websites for more. It generates traffic and optimized web content can rank in search engine front pages. Visitors are frequently online for content – news, blogs, chats, forum discussion, etc that are engaging and arousing their interest.
Blog content– is generally about getting introduced to a business and educating users by how-to and guides for learning more about the company
Ebook – educate prospects on a subject in brief. The ebook should stand out with a suitable attractive design along with a powerful and perceptive copy
Graphics-Content is engaging when it is supported with graphic design | visuals, & infographic. It lends exposure to your brand without having to go through all the text in the post
Infographics like the 4steps-to-content-marketing in this post is an example that contains lots of data and information.
Audio and Video Content
Podcast answers FAQ about different topics and contains edited prerecorded radio shows.
Video tells a story with varied content that captivates attention within short reach
Live Chat – Live Chat Software (SaaS) offers offline live customer service software support, help desk, and web analytics.
What Types of Content to Post?
The main goal of our content marketing must be to engage with the target audience that responds by their comments | shares | likes. Content has to be informing, educating and entertaining which makes the audience come back for more.
Types of blog posts
News post – The Company’s timeline and press release should appear in this section. This is where information about new recruitments, upcoming programs, service changes, awards, product schemes, and any other specific company related details are to be posted. Ensure to project your brand in a manner your audience would like.
Informative post-Sharing tips and strategy with your audience and first-time users build up your voice. Writing an enlightening blog post that reaches passionate visitors appraise the target viewers of your strong voice.
Review-Actual and sincere reviews of services, software, products, etc add up to substantial content for your audience showing them you are an authority on the subject matter.
Resources/Links– Audience can have choice links to resources appropriate to the identified subject.
Checklists achieve a task by offering to advise for following a distinct process.
Lists– present possible solutions to a problem and could be something like – infographic-4steps-to-content-marketing – in this blog post.
Podcast/Video notes – A Podcast | netcast is a chain of episodes of digital audio or video files that can be downloaded on your device for listening. It is possible to watch videos and make notes in a synchronized way on the same screen in Video Notes which can be connected to Google Drive for sharing and accessing.
Interview content of influencers through a video | podcast | articles pertaining to the niche can be presented live to your audience if possible.
Case studies- explain how your company has helped businesses on their way to success.
Guest post– connects with new readers by article writing and publishing on other blog’s or sites in your name.
Whitepapers shares information in detail about research finding, insights, and industry-specific data and solutions.
Content Marketing Techniques – Basic Tools
Content Marketing tools depend on your business requirements and the focus of your content marketing strategy.
Trello is a content marketing tool for content planning | content calendar, digital marketing projects, WorkFlow, etc. Read more by clicking on Trello for Project Management.
Some tools that cover the three core topics of content optimization, management and creation are listed below:
Content Optimization Tools– are tools that filter content to show visitors on your website only relevant information they search and hide unwanted contents eg Adobe Analytics, Google website optimizer
Social Media Listening & Management Tools: Managing, tracking, scheduling the content for your social channels such as Facebook Ad & Twitter can be handled by Hootsuite. In addition, Tweetdeck is for Twitter. Other tools for analysis are Radian6 and Sysomos.
Content Creation and Publishing Tools: Free Tools such as CMS- WordPress and Drupal for creating websites best suited for blogs are best suited for publishing any type of content.
Data Capture & Conversion Tools make online registration and surveys through forms and key landing pages possible by capturing data of online visitors to your website. They can be integrated with sales tools such as Sales Force.
Automated Data Capture uses technology such as VR, SC, WDC, MSR, MICR, OCR, ICR, OMR
- VR- Voice Recognition
- SC- Smart Card
- WDC – Web Data Capture
- MSR – Magnetic Stripe Cards
- MICR – Magnetic Ink Character Recognition
- OCR – Optical Character Recognition
- ICR – Intelligent Character Recognition
- OMR – Optical Mark Reading
Archive Data Formats are made possible through data conversion tools that convert TIFF, JPEG, PDF (image only), PDF (image and text), MP4 video and Wave Audio files.