Google Adsense

     Image - Google Adsense
Image – Google Adsense

Google Adsense provides an opportunity to website owners in serving Ads. These can be automatic video, images, text and rich media ads aimed at your content to reach the audience visiting your site. Persons desirous to make money by promoting their website more effectively need to understand how Google Adsense operates. First set up an Adsense account and create new ad units. Display ads on a website & configure channels and ad styles. Allow and block ads. Review the Adsense dashboard. Run Adsense reports & custom reports, review payee & account settings, and export data. The amount you earn will vary because Advertisers pay different prices for different Ads. After understanding the concepts you can manage Google Adsense on your website.

1-Google Adsense Homepage
1-Google Adsense Homepage

Google Adsense Interface

Google Adsense: Concepts

Log into your account. Find the Adsense home page. The home page serves as a dashboard for publishers to gain a quick overview of their Adsense performance. Frequently visited sections of the interface can be accessed through the links on this page

Home Tab

The Home tab figures your Adsense account and reviews the monies you have made for both the current date and month.

My ads tab

My ads tab allows you to create, modify, delete, and add placement locations for your ads on your website. Select an Ad unit to edit it or select multiple Ads to apply the same change to all at the same time. Click on a custom channel and view the related Ad units. A filter helps you search for specific channels. Manage your website by controlling the Ads displayed to the users. Google initiated auto-ads to allow for the addition of one code snippet to your website. Read more by clicking on Adsense Auto Ads

Allow & block ads tab

Allow & block ads tab allows blocking Ads from serving on your sites by URL, Ad category or Ad network. Review Ads to show the ads that are relevant to your users. Approve or block an Ad group, or block all Ads in the advertising website. Find Ads that you are looking for. Search for them using different criteria such as Ad type, keywords, URL or Ad network.

Performance report

Performance report can provide insights into your data by way of graphs of page impressions:
-clicks and revenues.
-diagnosis of earnings from various Ad formats, Ad sizes, targeting methods.
-comparing date ranges to note revenue changes on a year to year or month to month basis.
-the impact of seasonal and yearly trends on earning.

Google Adsense: Policies

Read about Adsense policies by clicking on Adsense-policy-compliant, and how-Adsense-policies-are-enforced.

2-Google Adsense - Custom channels
2-Google Adsense – Custom channels

Custom Channels

The performance of ads on your website can be best tracked using custom channels.
It permits you to group together Ad units for further breakdown. Understand which layouts perform better with your users. Ads can be grouped by size, color or slot location on the page or use any other parameter that can help test and optimize your Ad unit implementation. How relevant the Ads are to your content can be determined only through periodical reviews?
Create or edit an Ad unit and add a custom channel to track that Ad unit. Create a custom channel and add Ad units to track it later.

Setting up custom channels

Go to the MyAds tab. >select custom channels. >select ‘add custom channels’. >Name your custom channel. >select ‘add Ad units’ to track within this channel and ‘save’ or [edit ‘Ad units’ for an existing channel].

Track the performance of your channel

Go to the Performance Report tab. > select ‘custom channel’ in the sidebar. >adjust the ‘date-range’ to a previous date>view certain channels by hitting ‘add next to view Ad’ or ‘add all’ to see all channels at once. >hit get the report.

fig3-Google Adsense-URL channel
fig3-Google Adsense-URL channel

URL channels provide the ability to track Adsense performance for a webpage or a specific domain.
For example, if you enter https://sapcanvas.com/category/digital-marketing/ then all pages that start with this URL will be tracked by this channel.

Search Box Placement

Integrate Google Custom Search Engine into your website. With it you can search pages within your website. Set Google Custom Search Bar to have AdSense Ads on the search results page. The search box allows users to find and use them easily. Display the search box in a prominent location to facilitate regular searches by users on your site.

Setting up a Custom Search Bar

Adsense dashboard. >go to ‘MyAds’. > select ‘search’. > add a custom search box for your blog | site.

4 - Ad units - size
4 – Ad units – size

Rich Media Ads

There are different types of ad formats in AdSense. They are text, image, flash, rich media, & animated image. Compare the formats and evaluate which ad format is working best from your reports.
Rich media ads include advanced features like audio and video, that attract viewers to engage with the content.
Text ads relate to words while display ads relate to pictures. Rich media ads include Flash, HTML and other interactive features that captivate the audience with an ad.

fig5-Ad units-Style
fig5-Ad units-Style

Setting up Rich Media Ads

My ads tab. >under ‘content’ section click ad units. >click on new ad unit button. >type name for this ad unit. >go to ad Size Menu. > select size. >under Ad type, select image/rich media ads. >configure displayed or custom style setting. >save and get code button. >copy and paste the code.

Placement Targeting

Placement targeting allows advertisers to select distinct websites they feel that are most relevant to their campaign for placing their ads. Adsense publisher sites are visible to all advertisers. In placement targeting an advertiser chooses to place their ads on sections of the website by using custom channels. Advertiser finds these ad placements through the listing of URLs of the website. They can also search for placements matching the subject and theme they would like to pursue.

Creating custom channels for ads placement

Click on my ads tab. >click on the custom channel links. >click on the name of the ad id in it. >check the box which says show the custom channels to advertisers as ad placement. >fill the title and description.

Blocking & allowing Ads

Publishers can block Ads based on:

By URLs, eg block your competitors URLs

Specific ad networks, block particular certified Google ad networks if you choose.

By categories, Publishers can avail the number of category options to block ads.

Blocking provide some benefits for publishers

-certain categories are sensitive. Examples are sex, politics, religion, or not suited to the brand should be blocked so that such ads do not show.
-certain companies with whom direct advertising deals are in place.
-competitors to the business need to be blocked.

Publishers should take advantage of the controls that AdSense provides for blocking ads

General category blocking

Sensitive category blocking

Block at a product level or site level

Google Adsense Reports – Review & Performance

The Ads Review Centre is a feature wherein you can review your ads after they have shown and decide whether you want to run them on your website.
The Ads performance report gives insights into your earnings and what factors contribute to those earnings. eg: graphical representation, data segmentation, and comparison of metrics.
With AdSense reports, you can increase page views, identify ad trends, maximize ad performance.

Google Adsense: Managing Adsense

  • make the best use of the advertiser pool that is interested in advertising on your website.
  • control which ads are appearing on your website
  • control the location where ads are placed on your website
  • review the performance of the ads on your website
  • distinguish between text-only and rich image media ads
  • customize ad preferences to suit your needs
  • Google Adsense policies – All websites with a privacy policy page participating in the Adsense program must know about policies. These policies relate to invalid clicks, misleading your users to click on Adsense Ads, revealing confidential data about Adsense, purchasing traffic, etc.
  • For WordPress websites manage Google Adsense by using the Google Publisher Plugin. The plugin links your WordPress website to your Adsense account. It makes it easier to place ads without manually modifying your website’s HTML code.

Conclusion

Advertisers who create ads promote their products. Go through the bidding process to display the ads on the web. Adsense matches text and image ads to your website based on relevant content and users. Combine the different ways in Adsense ads and determine what works best for your website. To get the most out of Adsense ads, time spent on continual improvement of your website. This will result in an increase in your earning.